After much uproar online, Smirnoff Ice did a u-turn and returned to its original recipe. And, to break the good news to consumers, we created Wilson. “Who’s Wilson?” you ask. Take a look below.
CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti
CCO: André Kassu / Marcos Medeiros
Agency: CP+B
//CASE STUDY
![](https://freight.cargo.site/t/original/i/2d144b287b29b1ff8aac0fb6e4c3ff326fa4f31838426fc2e6f4318253e7963f/COMENTARIOS_INGLES.jpg)
//Example of content focused on each consumer.
![](https://freight.cargo.site/t/original/i/0598b35fdfcbe761dc3b2612bc528a0ffaa2212d8f51c3003cb6e99f6195815c/FRAMES_WILSON_PASTA_INGLES_2.jpg)
![](https://freight.cargo.site/t/original/i/645c14c498cbb60a4ec0d1c85faf464ad36a6e0662b4d9cebb92d00949c7e317/FRAMES_WILSON_PASTA_INGLES_3.jpg)
![](https://freight.cargo.site/t/original/i/983dfa1d608d3b006cfc0c18baf23cf72feec889f2805f3e82456a5aa65c75ef/FRAMES_WILSON_PASTA_INGLES_1.jpg)
//Example of content focused on digital influencers.
![](https://freight.cargo.site/t/original/i/ec584e7b1aca565c300edac5d55c4f7693201fc3dacbf331338e56f6e9954e15/WILSON_POSTS-01.gif)