WILSON

“After much uproar online, Smirnoff Ice did a u-turn and returned to its original recipe. And, to break the good news to consumers, we created Wilson. “Who’s Wilson?” you ask. Take a look below.”


CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti

CCO: André Kassu / Marcos Medeiros

Agency: CP+B




Example of content focused on each consumer.

Example of content focused on digital influencers.

Reach out! renatopereira.pub@gmail.com - +55 11 982630664 - Linkedin