After much uproar online, Smirnoff Ice did a u-turn and returned to its original recipe. And, to break the good news to consumers, we created Wilson. “Who’s Wilson?” you ask. Take a look below.
CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti
CCO: André Kassu / Marcos Medeiros
Example of content focused on each consumer.
Example of content focused on digital influencers.