After much uproar online, Smirnoff Ice did a u-turn and returned to its original recipe. And, to break the good news to consumers, we created Wilson. “Who’s Wilson?” you ask. Take a look below.
CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti
CCO: André Kassu / Marcos Medeiros
Agency: CP+B
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