“After much uproar online, Smirnoff Ice did a u-turn and returned to its original recipe. And, to break the good news to consumers, we created Wilson. “Who’s Wilson?” you ask. Take a look below.”

CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti

CCO: André Kassu / Marcos Medeiros

Agency: CP+B

Example of content focused on each consumer.

Example of content focused on digital influencers.

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