Carnival is the biggest street party in the world; getting a ice-cold drink is just as difficult for consumers as getting visibility is for brands that don’t sponsor the event.
With the Bum Bag Cooler, we did both."

CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti

CCO: André Kassu / Marcos Medeiros

Agency: CP+B

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