Carnival is the biggest street party in the world; getting a ice-cold drink is just as difficult for consumers as getting visibility is for brands that don’t sponsor the event.
With the Bum Bag Cooler, we did both."
CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti
CCO: André Kassu / Marcos Medeiros
Agency: CP+B
//CASE STUDY
![](https://freight.cargo.site/t/original/i/504752de15cbcdd9f694b72fe74d740f3534e23fb6c43989a55562edbc45713a/ING_1.jpg)
![](https://freight.cargo.site/t/original/i/e0494422d26213882f4934ecb559203af75bc86909ff286b8d36fdab2026f6e5/ING_2.jpg)
![](https://freight.cargo.site/t/original/i/a27763e6ebdb9539f7dc12bd0efe56737bb6ab97cf44ca6c319b3f4997d5e3e4/grade-3D_INGLES.jpg)
![](https://freight.cargo.site/t/original/i/456cc541e87eaeee1b8afd9288c6fd08fed28e8fbf929d42e7da92b328323790/POCHETE_base_pasta_02-4.gif)
![](https://freight.cargo.site/t/original/i/262f3b04cb7fadae1dc000501b9badfe72ed70f443a3bcf2a9d0a2a2b110b7ba/POCHETE_base_pasta-02.jpg)
![](https://freight.cargo.site/t/original/i/553e4c3b7b4452e688383f9845a8bfccbbc78d0fb9575c1ee88b8732d3e12d70/POCHETE_base_pasta_03_GIF_INGLES.gif)