Carnival is the biggest street party in the world; getting a ice-cold drink is just as difficult for consumers as getting visibility is for brands that don’t sponsor the event.
With the Bum Bag Cooler, we did both."
CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério / Rodrigo Visconti
CCO: André Kassu / Marcos Medeiros
Agency: CP+B
//CASE STUDY
