RENATO SIMON

Creative Director at DAVID

Father, creative, amateur musician, unpaid professional gamer, teacher, dog lover, cockroach hater, and so much more...

Current agency:
DAVID - São Paulo, Brazil

Previous agencies:
Amp Propaganda - Goiânia, Brazil
Salem - São Paulo, Brazil
Lola - Madrid, Spain
Wunderman - São Paulo, Brazil
Wieden+Kennedy Brasil - São Paulo, Brazil
LiveAd - São Paulo, Brazil
Lew'Lara/TBWA - São Paulo, Brazil
CP+B - São Paulo, Brazil
DPZ&T - São Paulo, Brazil

Current clients
Heinz
Mondelēz
Ambev
NotCo
Faber-Castell
Dove Men+Care

Previous clients
Burger King
Toyota
Activision
Sony Playstation
Smirnoff
Takis
Nissan

Recognition:

D&AD
#1 Copywriter at D&AD Annual Report 2023 - Brazil
#12 Copywriter at D&AD Annual Report 2023 - Global
Yellow Pencil 2023 - Burger Glitch - Direct - Integrated
Yellow Pencil 2023 - Burger Glitch - Experiencial - Retail Activations
Yellow Pencil 2023 - Burger Glitch - Direct - Acquisition & Retention
Graphite Pencil 2023 - Burger Glitch - Media - Integrated

CANNES
Top 100 most awarded Copywriters in 2022
Gold 2022 - Burger Glitch - Brand Experience and Activation
Gold 2022 - Burger Glitch - Mobile
Silver 2022 - Burger Glitch - Direct
Silver 2024 - The Bald Thru - Direct
Bronze 2022 - Burger Glitch - Social & Influencers
Bronze 2022 - Burger Glitch - Mobile
Bronze 2023 - Burger glitch - Entertainment for Gaming
Bronze 2022 - Duet Delivery - Direct
Bronze 2015 - The Gay Frequency - Radio and Audio
Shortlist 2025 - The WhatsApp Saga - Entertainment for Gaming
Shortlist 2022 - Burger Glitch - Social & Influencers
Shortlist 2022 - Burger Glitch - Social & Influencers
Shortlist 2022 - Burger Glitch - Brand Experience and Activation
Shortlist 2022 - Burger Glitch - Mobile
Shortlist 2022 - Duet Delivery - Social & Influencers
Shortlist 2022 - Duet Delivery - Brand Experience and Activation
Shortlist 2023 - Burger Glitch - Entertainmentr for Gaming

ONE SHOW
#1 Copywriter at The One Club Creative Rankings 2023 - Latin America
#43 Copywriter at The One Club Creative Rankings 2023 - Global
Gold Pencil 2023 - Duet Delivery - Direct Marketing -Social Media Single Post
Gold Pencil 2023 - Burger Glitch - Integrated - Customer Experience
Silver Pencil 2023 - Burger Glitch - Experiential & Immersive- Ecommerce
Bronze Pencil 2023 - Duet Delivery - Direct Marketing -Digital & Online - Ecommerce
Bronze Pencil2023 - Duet Delivery - Interactive, Online & Mobile - Online Advertising - Native Ads
Merit 2025 - We Buy Your Vote- Cultural Driver - Popular Culture Impact
Merit 2023 - Burger Glitch- Direct - Integrated Campaign
Merit 2023 - Burger Glitch- Experiential & Immersive- Innovation in Experiential
Merit 2023 - Burger Glitch - Direct - Digital & Online - Gaming
Merit 2023 - Duet Delivery - Interactive, Online & Mobile - Interactive Video
Shortlist 2023 - Burger Glitch - Gaming - Use of Gaming as a Tool
Shortlist 2023 - Burger Glitch - Interactive, Online & Mobile - Utility - Ecommerce
Shortlist 2023 - Burger Glitch - Interactive, Online & Mobile - Physical Product & Mobile Integration
Shortlist 2023 - Duet Delivery - Interactive, Online & Mobile - Online Advertising - Native Ads
Shortlist 2023 - Duet Delivery - Social Media - User-Generated Content
Shortlist 2023 - Duet Delivery - Social Media - Active Engagement / Call to Action

LIA
Gold 2022 - Burger Glitch - Integration - Gaming
Bronze 2022 - Burger Glitch - Ambient and Activation - Direct Marketing
Bronze 2022 - Burger Glitch - Social Media & Influencer - Gaming
Bronze 2022 - Burger Glitch - Social Media & Influencer - Retail
Bronze 2022 - Duet Delivery - Digital - Use of Social Media
Bronze 2022 - Duet Delivery - Social Media & Influencer - Use of TikTok
Bronze 2022 - Duet Delivery - Non-Traditional - Creativity in Commerce
Shortlist 2022 - Duet Delivery - Ditigal - Retail
Shortlist 2022 - Duet Delivery - Non-Traditional - Reatil
Shortlist 2022 - Duet Delivery - Social Media & Influencer - Innovative Use of Social

ANDY AWARDS
Best Of Latam 2023 - Burger Glitch
Bravery 2023 - Burger Glitch
Idea 2023 - Burger Glitch

CLIO
Bronze 2023 - Duet Delivery - Digital - Real Time
Bronze 2023 - Burger Glitch - Digital - E-Commerce
Bronze 2023 - Burger Glitch - Direct - Gaming

CLUBE DE CRIAÇÃO -Biggest Brazilian advertising award
Jury President 2025
Gold 2024- The Bald Thru - Direct Marketing
Gold 2024 - The Bald Thru- PR
Gold 2022 - Burger Glitch - Integrated Campaign
Gold 2022 - Burget Glitch - Animation Technique
Gold 2021 - Ghost Radio
Silver 2022 - Burger Glitch - Film
Silver 2021 - Ghost Radio
Silver 2022 - Duet Delivery
Silver 2022 - Duet Delivery
Bronze 2024- The Bald Thru - Integrated Campaign
Bronze 2021 - Ghost Radio
Bronze 2017 - The Epic Farewell
InBook 2024 - Just Breathe Through It
InBook 2024 - Takis Launch
InBook 2021 - Ghost Radio
InBook 2019 - Bum Bag Cooler
InBook 2017 - The Epic Farewell
InBook 2015 - The Gay Frequency

EFFIE BRAZIL
Gold 2024 - The Bald Thru - Brand Experience
Gold 2024 - The Bald Thru - Marketing Promocional
Gold 2024 - The Bald Thru - Restaurantes
Gold 2022 - Stranger Menu - Trade and Retail
Gold 2022 - Stranger Menu - Brand Experience
Gold 2022 - Stranger Menu - Seasonal Marketing
Shortlist 2022 - Duet Delivery - Direct to consumer
Shortlist 2019 - Original Fica - Smirnoff Ice

EFFIE LATAM
Gold 2024 - The Bald-Thru
Gold 2022 - Burger Glitch
Gold 2022 - Burger Glitch
Gold 2022 - Stranger Menu
Bronze 2022 - Stranger Menu

EL OJO DE IBERIAMÉRICA
Best Regional Idea - 2022 - Burger Glitch
Silver 2022 - Duet Delivery
Silver 2017 - The Epic Farewell
Bronze 2022 - Burger Glitch
Bronze 2022 - Burger Glitch

PROFISSIONAIS DO ANO
Finalist 2021 - Chickenese

TIKTOK AWARDS
Gold 2022- Duet Delivery

Media coverage:
Campaign, The Drum, Trend Hunter, PR Week,
Buzzfeed, Folha de São Paulo Journal, Glamour Magazine,
Contigo!, Terra, UOL, Exame, Globo TV,
Band TV, RedeTV, ESPN, MTV and more.

Personal project:
Bad Trip Orchestra is my band, where I create the songs, write the lyrics, "play", "sing", produce, edit and mix.
In other words, proof that you can't do everything alone and expect it to be good..