A soviet ghost radio called UVB-76 was created during the cold war, and is still broadcasting codes to this day. To launch "Call of Duty Black Ops: Cold War" in Brazil, we broadcast an identical radio transmission with coded award vouchers which could be used in the game. Of course, consumers had to crack the codes first.

CW: Renato Simon / Pedro Rosas
AD: João Cunico / Pedro Galdi / Rafael Costa
CCO: André Kassu / Marcos Medeiros

Agency: CP+B