Glitch (or bug) is a programming error that happens in video games. This topic has sparked plenty of controversy, but it has also inspired funny content featuring absurd in-game bugs. Since BK wanted to get closer to gamers, we joined the conversation and “glitched” our own app, hiding discounts inside “programming errors” and creating a sort of BK bug hunt. The gaming community engaged heavily and, in addition to selling lots of burgers, we managed to deliver a completely new experience to our customers.
CW: Renato Simon
AD: André Mezzomo
CD: Fabrício Pretto / Rogério Chaves
ECD: Renata Leão / Edgard Gianesi
CCO: Pancho Cassis
Agency: DAVID
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