There are many types of baldness – the Magic 8 Bald, the Baldilocks and the Northern Hairyshere, to name a few. But Burger King in Brazil is paying tribute to a specific type of baldness - The Bald Thru. With entry on one side, a wide passage through the back and a handy exit on the other side, the ‘bald thru’ is the perfect ambassador to promote BK Drive. All Brazilians need to do is drive through, flash their ‘bald thru,’ and get a free burger.
ACD: Renato Simon
AD: Tiago Embrizi
CW: Rafael Barreiros
ECD: Fabrício Pretto / Rogério Chaves
CCO: Pancho Cassis
Agency: DAVID
//STUDY CASE
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