Burger King and FILA have created a collab to set the fashion world on fire. A partnership that emerged from the flames of the BK grill, straight into the wardrobes of the Generation Z youth. BK + FILA: born out of fire.

CW: Renato Simon / Letícia Ventura
AD: João Cunico / João Siqueira
CD: Rogério Chaves / Fabrício Pretto

ECD: Renata Leão / Ed Gianesi

Agency: DAVID