BIS is a chocolate that triggers a loss of control. So much so, that in this campaign, the guy ended up inside the arcade to recover the BIS that the video game boss stole from him.
From this, we created the first 8-BIS game in history, so consumers could also experience this.
CW: Renato Simon / Rafael Barreiros
AD: João Cunico / Tiago Embrizi
CD: Fabrício Pretto / Rogério Chaves
ECD: Renata Leão / Edgard Gianesi
Agency: DAVID
//FILM
//THE FIRST (AND PERHAPS THE LAST) 8-BIS GAME EVER!
//AWESOME POSTERS PRODUCES BY ARTISTS TO PROMOTE THE 8-BIS GAMES
//FINAL BOSS: CCXP 2023.
The players with the highest scores in the ranking won tickets to face the final boss, a giant arcade, at the biggest Geek culture event in the world: Comic Con Experience.
