Takis is an extremely spicy snack. With a clear and straightforward message to consumers, we've launched a campaign that signs off with "If you can't handle it, don't eat it".  Because there's no Takis without spice in Brazil, indeed, those who can't handle it will have to look for something else to eat.  ¯_(ツ)_/¯

ACD: Renato Simon 
AD: João Cunico
CW: Andressa Cruz
ECD: Renata Leão / Marie Julie

Agency: DAVID