Vote buying during elections poses a serious threat to any democracy. However, Brazil faces another factor that is even more detrimental to democracy: a high level of voter abstention. To encourage people to vote in the municipal elections, Burger King decided to turn this major election crime into their strongest ally.
ACD: Renato Simon
AD: Fernando Rihan / Nicole Gelbvaks
CW: Luiz Brodo / Nath Palomares
ECD: Fabrício Pretto / Rogério Chaves / Marie Julie Gerbaud
CCO: Pancho Cassis
Agency: DAVID
//STUDY CASE
//BOARD
