THE WHATSAPP SAGA

BIS turned Brazil’s largest communication platform into a game console, in a campaign to engage the geek audience and promote its Comic Con sponsorship.



CD: Renato Simon, Fábio Natan
AD: Tiago Embrizi, Rafael Teixeira, André Mezzomo, Matheus Santos
CW: Rafael Barreiros, Filippe Pacheco
ECD: Fabrício Pretto / Rogério Chaves
CCO: Pancho Cassis

Agency: DAVID