Most people just voice their complaints online about social causes when they could be actually doing something about it. This was the insight behind the campaign to promote AMBEV’s Volunteer Program. And the poster boy for the campaign? The biggest whinger in Brazil: Craque Neto.

CW: Renato Simon
AD: Renan Valadares
CD: Marcelo Rizério 

CCO: André Kassu / Marcos Medeiros

Agency: CP+B

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