In Brazil, “mais ou menos” is how people describe something that’s just okay, acceptable, but far from great. The film turns this expression into a cultural insight: for years, consumers accepted “maiomenos” mayonnaise without even noticing.
CD: Renato Simon / Guilherme Manzi / Mario Morais
CW: Luiz Brodo
AD: Henrique Soares / Matheus Santos
ECD: João Gandara
CCO: Marie Julie
GCCO: Pancho Cassis
Agency: DAVID
//FILM