On Halloween, it’s common for people to associate blood with ketchup. And in everyday life, it’s even more common for them to think of Heinz when talking about ketchup. But this time, the launch is a black garlic mayonnaise. So we created a campaign inspired by the great horror classics, from that time when everything was black and white, including the blood.
CD: Renato Simon
AD: Rafael Teixeira
CW: Filippe Pacheco
ECD: João Gandara
CCO: Marie Julie Gerbauld
GLOBAL CCO: Pancho Cassis
Agency: DAVID
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